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Filiz Academy learning space and brand identity
CASE / 03

FILIZ
ACADEMY

A women-focused Turkish language academy built to make every new word feel like the beginning of something bigger.

( Overview )

A LANGUAGE FOR
GROWTH.

Filiz Academy is a welcoming learning centre where women learn Turkish, build confidence and connect with new possibilities. The identity turns the idea of a young sprout into a clear, warm and ambitious system.

Client
Filiz Academy
Scope
Strategy · Identity · Art direction · Digital
Year
2025
Market
Education · Women

( 01 — Identity )

A SYMBOL FOR
NEW BEGINNINGS.

The symbol combines an opening book, a growing flower and a spark of discovery. Its upward movement captures the confidence that comes with every word learned.

Filiz Academy story and wordmark
Brand story / Wordmark
Filiz Academy logo lockup
Primary lockup
Filiz Academy logo colour variations
Symbol / Colourways
Filiz Academy symbol construction grid
Symbol architecture

( 02 — System )

CONFIDENCE
WITH WARMTH.

Deep plum carries knowledge and strength. Rose and blush soften the experience, while cream creates calm space for the brand to speak clearly.

Filiz Academy colour system
Deep plum · Rose · Blush · Cream
Filiz Academy symbol
New growth / New opportunity

( 03 — Environment )

A PLACE THAT FEELS
LIKE POSSIBILITY.

The identity moves naturally from the classroom wall to certificates and branded objects—giving the academy a recognisable, considered presence.

Filiz Academy illuminated wall symbol
Academy signage
Filiz Academy embossed brand seal
Brand seal
Filiz Academy achievement certificate
Achievement certificate

( 04 — Learning )

FROM FIRST WORD
TO REAL PROGRESS.

A flexible system brings the same confidence to workbooks, stationery, the education app and every milestone along the learning journey.

Filiz Academy books and stationery
Learning materials / Stationery
Filiz Academy education app
Education app / Digital
Filiz Academy graduate
Learning milestone / Community

( 05 — Campaign )

TURKISH,
MADE PERSONAL.

Bold typography, direct language and expressive portraits make learning feel social, modern and close to real life—not distant or academic.

Filiz Academy campaign poster 1
Campaign / 01
Filiz Academy campaign poster 2
Campaign / 02
Filiz Academy campaign poster 3
Campaign / 03
Filiz Academy campaign poster 4
Campaign / 04
Filiz Academy out-of-home campaign
Campaign system / Out of home

( Outcome )

LEARN. GROW.
BLOOM.

A complete identity that gives Filiz Academy the warmth of a community and the confidence of a modern education brand.

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